…this is Part 2 of a post by Thomas Mathie. Click here for Part 1.
There are, however, times when a Label helps. Labels used to stand for something… they used to represent a stamp of quality… and for some… they still do. Consider Sub Pop, XL or Ghostly International, for example.
This is where netlabels come into play for me. A netlabel is a label that represents a stable of artists where the majority of interaction is done via the Internet. Most netlabels tend to give their music away for free… and some offer physical releases to compliment their digital downloads. Again… netlabels tend to deal in obscure and niche sub-genres… areas with minimal commercial appeal but in doing so… act as a stamp of quality.
Take Sutemos.net for example… they have released some of the best electronica that I’ve heard in a long, long time. I think I have all their releases on my iPods (yes… I have 2 iPod classics on the go for all the music I listen to… in addition to my iPhone) and reference them often. There are too many great netlabels for me to point to… so I won’t… but I would encourage you to check them out. Search by genre of music you like and you will find something to your taste. Are netlabels fairtrade? Yes… because, once again, you are dealing with the artist… albeit not directly but through an artistic cooperative, so to speak.
You could argue this point with traditional labels… that they are artistic cooperatives… but their overarching infrastructure isn’t conducive to giving their artists the best deal, imho. Traditional labels are in it for the money… that’s why its called the “music business”. They have to pay for their investment and fairplay to that… I’m not against capitalism, in this regard.
However, there is an alternative way… and this is where my issue comes… when the need for profit comes before the pushing of niche artists. I don’t like the majority of music deemed “popular” these days… and probably have the majority of “the classics” and don’t want to buy them again in whatever format-shifted package that they want to pimp us.
Let’s face it… and it’s a shame to say this… but the music of Ambienteer will never sell in the bucketloads. I really want it to… but it won’t. But the best thing about the music of truly independent artists such as Ambienteer is that they are working within their means… they only have their own costs to cover and don’t have to cover extensive marketing machines. They may be niche… but they have the realistic ability to breakeven or make a profit… unlike artists on the Traditional labels.
I guess they could be considered sustainable concerns, in this regards… and for me that’s a big deal. So the next time you are looking for some new music… turn to the Internet and take a stroll down Bandcamp lane or Netlabel street… and look for the truly cutting edge. They are where it’s happening nowadays.
Update: Gilded Skies (2013) by Jack Hertz
Filed under: Arts, Friends, Guest Posts, Interests, Music Tagged: ambient, ambienteer, artists, bandcamp, creativity, culture, downloads, electronica, fairtrade, ghostly-international, headphonaught, independent-music, inspiration, james-fahy, musicians, netlabels, sub-pop, sutemos.net, thomas-mathie, websites, xl
